EPISODE 134 - Hospitality Digital Marketing Podcast

Potential topics Marriott makes a movie with some moxy four ads are better than two? google expands local universal box Google air now shows hotel deals with memberships? Laquintas loyalty program looks good for next year KSL buys more stuff TripAdvisor invests big into business travelers Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #134, we are airing Friday, December 16th, 2016 where every week we spend around 20 minutes sharing the most interesting tools, news, and techniques being used in digital marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show â??This Week in Hospitality Digital Marketingâ?? which also airs every Friday at 10:30 am Central US Time. SO let's get started; Co-Hosts Robert Cole Edward StOnge Tim Peter Marriott Content Studio Launches Half-Hour Reality Series 'Hotel Countdown' (Exclusive) http://www.hollywoodreporter.com/news/marriott-content-studio-launches-hour-reality-series-hotel-countdown-956469 Google Tests Hotel Booking Ads At Top Instead Of Right Side https://www.seroundtable.com/google-hotel-booking-top-22749.html GOOGLEâ??S LOCAL UNIVERSAL NOW SHOWS FOUR ADS BY DEFAULT http://www.koddi.com/googles-local-universal-now-shows-four-ads-by-default/ Google Flights now shows expected airfare cost increases & filter for hotel discounts http://searchengineland.com/google-flights-now-shows-expected-airfare-cost-increases-filter-hotel-discounts-261261 TripAdvisor Leads $5.2 Million Traxo Funding in Business Travel Push https://skift.com/2016/12/13/tripadvisor-leads-5-2-million-traxo-funding-in-business-travel-push/?utm_campaign=Daily%20Newsletter&utm_source=hs_email&utm_medium=email&utm_content=39158094&_hsenc=p2ANqtz--U-FKzmqjc-AsscRIYnTYK-0Jg4_1gqgd5MiimKAoaNbiZfke8Iane7kdCx2XLAGhUkDG0T79yPQF5GTX5C0OwyoEcRA&_hsmi=39158094 IBC Inks Landmark Deal with LodgIQ http://ehotelier.com/global/2016/12/13/ibc-inks-landmark-deal-lodgiq/?utm_source=Newsletter&utm_campaign=5c6e2f1343-Daily_Newsletter_20161213&utm_medium=email&utm_term=0_e17a7bf7c4-5c6e2f1343-326631061&ct=t(Daily_Newsletter_20161213)&mc_cid=5c6e2f1343&mc_eid=db9c52c420 KSL Capital Partners, KKR Acquire Apple Leisure Group http://www.travelweekly.com/Travel-News/Tour-Operators/Apple-Leisure-Group-sold?utm_source=Lodging+Magazine&utm_campaign=621abea73e-EMAIL_CAMPAIGN_2016_12_07&utm_medium=email&utm_term=0_f6c84ac04c-621abea73e-35994029 La Quintaâ??s New Loyalty Play Foreshadows a Major Relaunch in 2017 https://skift.com/2016/12/15/la-quintas-new-loyalty-play-foreshadows-a-major-relaunch-in-2017/?utm_campaign=Daily%20Newsletter&utm_source=hs_email&utm_medium=email&utm_content=39301392&_hsenc=p2ANqtz--781UzHgaEwO5DinZO-w0jC9HtYNbeSPUcE9bgNocpxdXB8DElowwX57dEvHgx37L9TrgCQUArAEt9wqQzXzP81kyecQ&_hsmi=39301392 What Hotel CMOs Need to Know About Google, Metasearch and Reddit https://skift.com/2016/12/15/what-hotel-cmos-need-to-know-about-google-metasearch-and-reddit/?utm_campaign=Daily%20Newsletter&utm_source=hs_email&utm_medium=email&utm_content=39301392&_hsenc=p2ANqtz-_MT6GqjgbwzsqXuHKhqeJFkxcTzgDQsOkozGnuynzyXCV7OCrMWWUjilzdKzmQLswKwtaBFaTziO3jL6L2eRHMaBjyLg&_hsmi=39301392 Is hotel distribution getting more complicated? (spoiler alert: yes) [INFOGRAPHIC] https://www.tnooz.com/article/hotel-distribution-more-complicated-infographic/?utm_source=hs_email&utm_medium=email&utm_content=39314257&_hsenc=p2ANqtz-9e7N_sKa-5mIz_fPCf13TpAyP3Y1VEd8NQ-qbX6XjzBcZTK7b2LGypdoLBa6XtmPR7EMKxJTqlPgpPNHu1i5BhORd6mA&_hsmi=39314257 Does virtual or augmented reality have a place in hotel marketing? http://www.traveltripper.com/blog/does-virtual-or-augmented-reality-have-a-place-in-hotel-marketing/?utm_source=Travel+Tripper+Master+List&utm_campaign=5d1fbe121e-Newsletter_Dec_15_2016&utm_medium=email&utm_term=0_252238f711-5d1fbe121e-407436689 WHY VOICE WILL BE BIG AND BARRY DILLER ON NETFLIX, TESLA AND TRUMP http://www.webintravel.com/voice-will-big-barry-diller-netflix-tesla-trump/?utm_source=hs_email&utm_medium=email&utm_content=39314257&_hsenc=p2ANqtz-_1XC9aNmv_WLhHz7X8vjOB_6VbqJallXnsrvQTvyrMjyz2f0smsBlfwlzJo9caxNt5BPAL6wqdb2QC4HGBhTSGVVSRfg&_hsmi=39314257 Remember â?? you can find us on Google play / apple iTunes / talkshoe / soundcloud / Stitcher no matter which one you may use, if you like the show please rate us and leave a comment. Also if this is your first time hearing us, you can subscribe to our show on any of those platforms as well. For an archive of all previous podcasts you can go to hospitalitydigitalmarketing.com/podcasts and donâ??t forget our live video talk show that you can join and participated in every Friday at 10:30 central US time, called "this week in hospitality digital marketing show". on huzza.io or simply go to http://www.hospitalitydigitalmarketing.com/live/