Episode 134 with William Brooks

On this episode, host David Klemt sits down with William Brooks, the Global Brand Ambassador for Tequila Herradura. With a background from Johnson & Wales University and extensive experience in the spirits industry, William shares his fascinating journey from whiskey to agave.Discover the unique qualities of tequila, as William dispels common myths and misconceptions. He dives into the importance of terroir, the differences between lowland and highland agave, and how these factors influence flavor profiles. The conversation also covers the innovative practices at Tequila Herradura, including sustainability efforts, and the creation of the reposado category.Plus, William shares his favorite tequila cocktails, perfect food pairings, and tips on how to properly taste tequila (hint: replace the lime). Whether you're a seasoned agave enthusiast or just starting to explore, this episode is packed with valuable insights and delicious ideas.Cheers!NotesWilliam Brooks IG: @cuppateaquilaTequila Herradura website: Herradura.comTequila Herradura IG: @herradurateqBar Hacks IG: ⁠@barhacks⁠⁠⁠⁠⁠⁠⁠KRG Hospitality IG: ⁠@krg.hospitality⁠⁠⁠⁠⁠⁠KRG Hospitality website: ⁠⁠krghospitality.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠David Klemt IG: ⁠@david.ex.machina⁠⁠⁠⁠⁠