Episode 135: How to be a guest expert on podcasts with Julie Fry

Have you ever thought about being a guest on someone’s podcast? Would you like to increase your visibility by sharing your expertise on someone’s show but aren’t sure about the best way to reach out to a podcast host?  Then tune into this episode!  This week on the podcast, I interview Julie Fry, who is the founder of Your Expert Guest, a podcast guest strategy and booking agency, where she helps experts share their message on podcasts to reach larger audiences and grow their business. Passionate about creating meaningful connections, Julie supports business owners and experts to leverage podcast guesting as a visibility, brand awareness, and lead generation tool.  In this episode, Julie shares her best tips on what to do and NOT do when you reach out to a podcast guest or when you’re invited for an interview by a host. The key is to put yourself in the shoes of the listeners and think about how you can be a resource for the host and add value to their audience. If you’re a podcast host, Julie also shares valuable advice on how to select your guests and explains why it’s good practice to ask them to rate and review your show. If you want to find out why being a podcast guest should be part of your marketing strategy, this is an episode you won’t want to miss!    You will learn… Why guest podcasting is one of the best marketing strategies out there and what the benefits of being a guest on someone’s podcast show are.  What to do to become a great podcast guest. What things you shouldn’t do when you’re invited as a guest on someone’s podcast.  About Julie If you’d like to connect with Julie you can find her on her website or on LinkedIn. And if you’d like to take Julie’s FREE quiz to find out if you could leverage podcast interviews to grow your visibility, you can do so here.  If you’re a podcaster and would like some FREE guest recommendations or would like Julie to share your show on her social media channels, fill in Julie’s form here.  Resources mentioned in the episode Selling through relationships with Nikki Raush (podcast episode). The pumpkin plan, by Mike Michalowicz (book).  Do you want to learn more about using LinkedIn for business?  If you want my help to leverage LinkedIn to raise your profile, check out LinkedIn Learner Lab – my group coaching and membership program to help you create an effective LinkedIn strategy and start building your network on LinkedIn.  This is perfect for you if you want to get to grips with LinkedIn and have regular access to me – you can ask questions any time and come along to our group calls twice a month. The program also includes 6 training modules (each consisting of 4 to 5 bite-sized videos) and teaches you everything you need to know to use LinkedIn as a lead generation tool for your business.  And if you want to work with me on a 1-to-1 basis, every month I offer a maximum of four LinkedIn VIP Intensive private coaching sessions. These 3-hour sessions are perfect for you if you want some help to optimise your LinkedIn profile, build a content strategy plan and learn how to use LinkedIn to generate leads and sales.   Download my FREE LinkedIn guide Would you like to learn about the 4 exact steps you need to take to get success on LinkedIn, no matter what type of business you run? Then download my FREE 10-page LinkedIn guide here.  More about me If you found this episode useful, come and join Julie and I on Friday 7th August at 6pm BST for our LinkedIn live catch up. And if you can’t watch us live, you’ll also find the recording on my YouTube channel.  And if you want to find out more about how you can work with me visit  my website or email me at [email protected].