Episode 135: Industry Tea with Niki Riga

What We Cover In This Episode: Niki's exciting announcement of a new course for studio owners [2:19] What she has learned by taking courses herself, and how she applied this knowledge to the one she is building now [6:00] Connect to Convert: A teaser on what Niki course offers [10:35] The most impactful trend Niki has seen in the past five years when making sales [17:56] How studio are leaving over 90 percent of potential conversion on the table [25:15] Tips for minimizing ghosting after intro offers [27:29] Why your teachers should be taking classes within the studio [33:42] Quotes:  "I've been doing my market research, and the course market is massive. There are courses that are tens of thousands of dollars, there are courses that are $49, and the difference isn't always quality." [Niki, 4:37] "At the end of the day, if you don't ask, they don't buy. Sales is required and this is not a hobby. This is not a passion project, it is a business, and there is a way of marrying a heart-based business that you love and care about with a sales process that doesn't make you want to hide under the desk." [Niki, 5:34] "Make more, work less, and your best way of doing that is to increase your conversion rate so that every new client that is sitting in front of you is a new member, rather than just a new cheap trial." [Niki, 11:28] "That is one of my studio's little secrets. We don't let anybody in an intro [class] leave without their second class booked." [Niki,13:03] "I think the biggest trend that is impacting our studios or our industry, is that we're over automating, and we're over automating an industry that is founded on really deep trust." [Niki [19:19] LINKS:   Niki's Website & Instagram Her Studio Sales Solution Course (Launching Soon!) IHRSA 2023 Convention fitDEGREE's Business Portal https://calendly.com/fitdegree/support  [email protected] https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/  https://www.instagram.com/whycoachingandconsulting/  https://www.fitdegree.com/blog  https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q