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Episode 136 - From Elixir to Mixers

Episode 136 of the The Modern Bar Cart Podcast podcast, hosted by Eric Kozlik, titled "Episode 136 - From Elixir to Mixers" was published on February 20, 2020 and runs 60 minutes.

February 20, 2020 ·60m · The Modern Bar Cart Podcast

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This time around, we catch up with H. Joseph Ehrmann, proprietor of the legendary San Francisco bar, Elixir, and one of the driving forces behind Fresh Victor, an awesome, fresh-juice-based cocktail mixer line that's been making waves in the beverage community.

Some of the topics we discuss include:

  • How he combined his culinary art, general contracting, and business administration, and PR skills to resurrect one of San Francisco's oldest and most storied bars.
  • Some reflections on his career so far, from winning cocktail competitions, to becoming a certified Cognac and rum educator, to being featured on the cover of the New York Times.
  • The difference between generalists and specialists in the spirits and cocktail space, and why the best generalists are very often secret specialists and insatiable learners.
  • What it's like to launch a juiced-based mixer company - focusing on his latest project: Fresh Victor.
  • Some thoughts on spirits judging: in particular, what we're excited about at this year's ADI annual judging of craft spirits.
  • The crazy reality of being able to trace a barrel shortage through the years simply by listening to your palate
  • And much, much more.
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