Episode 136: How to find a phone person for your MSP

Episode 136 includes: Why every MSP needs a phone person, and the best way to recruit yours 3 rules to maximise your personal time Plus on the show this week, what it really means to be a serial entrepreneur Featured guest Thank you to Al Alper from CyberGuard360 for joining Paul to talk about the new ways to sell cyber security and what it means to be a serial entrepreneur. Al Alper is Founder and CEO of Absolute Logic, Inc. and CyberGuard360. He is a serial entrepreneur, having founded several successful companies where he saw exits through acquisitions by companies such as CIT. Absolute Logic and CyberGuard360 are his 5th and 6th ventures. Al lives in Wilton, CT with his wife, Janice, where they raised three children, Kaitlin, AJ and Alexandra. In his spare time, he volunteers on several local community Boards and Commissions, and many non-profits. He enjoys a myriad of sports including skiing, windsurfing, boating, racquetball and more.  Connect with Al on LinkedIn: https://www.linkedin.com/in/alperal Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Paul mentioned a few time trackers you may find helpful: https://timeular.com/ https://clockify.me/ Find out more about Paul Green’s MSP Marketing Edge: https://www.mspmarketingedge.com/ Register for a free copy of Paul’s book, Updating Servers Doesn’t Grow Your Business http://mspmarketingedge.com/podcastbook/ Right now you can watch the extended interview with this week’s featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to Heather Harlos, Head of MSP and Channel Marketing at JumpCloud, for recommending the book Radical Candor by Kim Scott: https://www.amazon.co.uk/Radical-Candor-What-Want-Saying/dp/1509845356 https://www.linkedin.com/in/...