Episode #138 Creative Endurance with Purpose — Hassan Fadli’s Mission to Beat Alzheimer’s

In this powerful episode, we meet Hassan Fadli, founder of 5 Ironmans Beat Alzheimer’s (5IBA)—a global grassroots movement born from a deeply personal journey. After his father’s Alzheimer’s diagnosis, Hassan, a seasoned R&D leader and materials engineer with a career spanning six countries, decided to act. Inspired by his father’s courage, he launched 5IBA to raise awareness around brain health, dementia, and early prevention.Through the extraordinary challenge of completing five Ironman triathlons, Hassan harnesses endurance sports, science, and human storytelling to shift public perception and inspire change. His work includes a documentary project amplifying over 100 voices connected to Alzheimer’s—from caregivers to researchers to youth.More than a physical feat, Hassan’s journey is about starting global conversations on caregiving, stigma, and hope. Join us as we explore how personal struggle can spark collective action, and how sport can become a vehicle for healing, awareness, and advocacy.Key Topics:* Turning personal adversity into purpose* Brain health and endurance sports* Engaging youth in early prevention* The role of storytelling in advocacyHassan Fadli, founder of 5IBA, began his journey as a caregiver in 2018 when his father was diagnosed with dementia, confronting challenges such as lack of knowledge, awareness, and stigma. In 2021, inspired by his father, he launched 5 Ironmans Beat Alzheimer's, a grassroots initiative dedicated to brain health, education, and patient advocacy.5Ironmanwww.5ironmansbeatalzheimer.com/enArizona’s first Brain Capital Conference is September 6th, 2025 in Phoenix/Avondale, AZ. Visit lyricsnleadership.org/bcc for more info. Sponsorship opportunities are available. Seats are limited. Register today!The Lyric's 'N Leadership Institute teaches leadership, brain health and NeuroSomatic Creativity® inspired by the work of iconic artists! Learn more about our Lyrics ’N Leadership Institute at lyricsnleadereship.org.Listen to more episodes on Mission Matters:https://missionmatters.com/author/genein-letford/ To learn more about Brain Capital and Intercultural Creativity, visit https://geneinletford.com Explore CAFFE Strategies: https://caffestrategies.com Listen to more episodes on Mission Matters: http://missionmatters.com/author/Genein-Letford/