EPISODE · Sep 15, 2025 · 24 MIN
Episode 138: How Long It Takes to See SEO Success
from Up In My Business · host Lex Lancaster
Episode Summary:In this episode, I set realistic expectations for SEO timelines and explain why they differ for brick and mortar vs online businesses. I walk through baseline timing (plan on 3 to 6 months minimum), why location helps local businesses see results faster, and how learning vs implementing inside SEO School affects your clock. I share how I’m redesigning the curriculum with a “just tell me what to do” track and a comprehensive workbook to speed up implementation. I also outline the compounding nature of SEO and how I manage client work on a once-a-month cadence so it remains sustainable.What I Chatted About:Course updates, pricing transparency, and early-adopter rate contextHow to think about SEO timelines and what “results” actually meansBaseline expectations: plan for 3 to 6 months before you see movementBrick and mortar timeline: commonly 2 to 4 months when implementation is tightOnline business timeline: typically 6 to 9 months, sometimes 9 to 12 depending on scopeWhy local signals help service pages rank sooner for brick and mortar, while online businesses see question-based content rank firstThe compounding effect of SEO and why momentum accelerates over timeLearning vs doing inside SEO School and how that shifts the timelineThe new “just tell me what to do” track and the course workbook to speed implementationMonthly SEO workflow for sustainability once the system is in placeLinks I Mention in This Episode:Get on the SEO School Waitlist!Up In My Business' gracious sponsor:JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Work with me + learn more!Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram and get all the free goodsJoin my newsletter family*affiliate link (of course)
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Episode 138: How Long It Takes to See SEO Success
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