Episode # 138 Luke Schneider- CEO & Founder at Fire Department Coffee

Today the Road 2 Retail team speaks with Luke Schneider – CEO and Founder of Fire Department Coffee. Luke shares his journey from the military to being a fire fighter to creating Fire Department coffee and his passion to help fire fighters.Please follow the Road 2 Retail podcast on: Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com. Points covered in detail with Luke today include: - The key decision considerations to move from a DCT brand into brick-and-mortar retail and how to pick the right retail partner - Managing SKU’s and pricing across multiple platforms- DTC, Amazon, different classes of trade: Food, Mass, Club - How to choose the right broker and how to manage them when issues arise - What to look for in an investor-Must be value added, not just money - The best advice to an entrepreneur wanting to start a CPG brand - A boxing and MMA fanThanks to our sponsors: Market Performance Group-https://www.marketperformancegroup.comRetail & Response-https:///www.retailandresponse.com