Episode 138 - The Integrated YouTube Influencer Strategy Ridge Wallets Used to Build a $60 Million eCommerce Business with Sean Frank

There are two different types of sponsored YouTube influencer videos: An integrated sponsored video and  Stand-alone sponsored video. Stand-alone sponsored influencer videos are what most brands use and what most people think of when they hear “YouTube influencer marketing.” Stand-alone videos are typically an influencer providing a quick review or endorsement about a particular product.  So the video is titled “Widget 12 Pro Unboxing and review.” An integrated sponsored influencer videos is an ad put inside of video on a separate topic.  The video might be about fortnite or camping, or whatever, but inside the video is a 30 second ad, read by the creator, for your product. These integrated video ads are Ridge Wallets secret sauce.  Here’s a quick look at what we uncover on the show: Why integrated sponsored videos are so great and why they scale better than stand alone influencer videos.  How to approach influencers Why subscribers on YouTube is largely a vanity metric How to spot a dead channel vs. an active channel How to measure the impact of your influencer videos  What to pay influencers and how to think about CPMs (cost per thousand) How to achieve scale in your outreach and deployment of influencer videos Plus more!