Episode 138: Why your MSP needs a Business Mom

Episode 138 includes: Why every MSP needs someone in a “motherly” role Who should your phone person be calling and what should they be talking about Plus on the show this week, an international MSP expert shares the global differences between MSPs Featured guest Thank you to Shoaib Laher from As.a.Service for joining Paul to talk about the challenges facing MSPs around the world. Shoaib founded As.a.Service after spotting a niche in the MSP market with a particular focus on the US based MSPs. When he’s not making clients happy during the week, Shoaib is a “borderline obsessive” golfer and a Dad to twins. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Paul advised listening back to the last few episodes on hiring a ‘phone person’ (where to find them and their technical set-up): http://mspmarketingedge.com/podcast/episode136 http://mspmarketingedge.com/podcast/episode137 On the subject of cold-calling, Paul suggested you listen back to episode 133, that features an interview with a cold-calling expert: http://mspmarketingedge.com/podcast/episode133 You can join Paul in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Right now you can watch the extended interview with this week’s featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to Nick Rubright from New Reach Marketing for recommending the book Your Life Isn’t for You by Seth Adam Smith: https://www.amazon.co.uk/Your-Life-Isnt-You-Selfless/dp/1626560951 https://www.linkedin.com/in/nick-rubright-29225047/ In next week’s episode, Paul will be joined by Cassandra Morgan from White Whisker Publications to talk about how MSPs can write their own book: https://www.linkedin.com/in/cassandra-morgan-09b7b9126 Subscribe to Paul’s YouTube channel: https://ww...