Episode 1380: Former vice chair of General Electric: Beth Comstock

Derek Champagne talks with Beth Comstock, former Chief Marketing Officer and then Vice Chair of Innovation at GE. For almost 3 decades Beth led efforts to accelerate new growth, develop digital and clean-energy futures, seed new businesses and enhance brand value.As President of Integrated Media at NBC Universal , Beth oversaw TV ad revenue and digital media efforts, including the early development of hulu.com Prior to this, she held a succession of roles at NBC, CBS and CNN/Turner Broadcasting.Beth is currently a director at Nike, trustee of The National Geographic Society, and former board president of the Cooper Hewitt Smithsonian National Design Museum.Beth’s book “Imagine It Forward: Courage, Creativity, and the Power of Change” is an inspiring, fresh, candid, and deeply personal book about how to grapple with the challenges to change we face every day. It is a different kind of narrative, a big picture book that combines Comstock’s personal story in leading change with vital lessons on overcoming the inevitable roadblocks.Learn more at https://www.bethcomstock.info/