Episode 139 - Being the champion of your book with Pete Williams

Writing a great book is a good start. But it's only a start. After that comes the marketing, which is every bit as important as the writing.  'If you're not going to be the biggest champion for your book, who is?' asks Pete Williams. The author of several best-selling books and head of Preneur Marketing, Pete knows a thing or two about marketing books, and you might be surprised by his advice. He also knows that writing a business book can bring unexpected benefits for the business itself, including setting it up to be able to scale. A fascinating conversation packed with practical inspiration.