Episode 139 – Personal Understanding with guest Kirsten McPherson: How knowing and connecting with yourself on deeper level makes you a better marketer

Episode #139. Today's focus is on Personal Understanding, which is a fundamental pillar of the Whole Marketer philosophy and what we believe is the key to having a fulfilling marketing career and life as a whole.  Abby's guest to discuss the benefits of developing your personal understanding is Kirsten McPherson. As Marketing Director at Mondelez, Kirsten is responsible for heading up two of the UK's top brands, Philadelphia and Dairylea. Her previous experience includes Procter and Gamble, where she spent more than a decade working on an array of billion-dollar brands, driving global change initiatives such as Always 'end period poverty'.  In this episode, Kirsten shares her definition of personal development and its importance for leadership development, her formula for personal energy, implementing 'prison Fridays' and the role of community and mentoring in developing your personal understanding.  Plus Kirsten shares her advice for career highs and learnings, and advice for marketers.    00:00:00 Welcome and Introduction to Personal Understanding   00:02:07 What is Personal Development?  00:05:03 Personal and Professional Growth and Leadership  00:07:56 Kirsten's Formula for Personal Energy  00:08:19 Purpose, Motivation and Confronting Limiting Beliefs   00:13:17 The Importance of Coaching  00:15:33 3 Key Areas for Marketers   00:16:14 The Concept of "Prison Fridays"   00:21:59 The Role of Community in Personal Development   00:25:19 Creating Community Initiatives at Mondelez   00:29:23 Advice for Starting Community Initiatives  00:30:46 Kirsten's Career Highs and Learnings   00:34:24 Advice for Future Marketers   Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Kirsten McPherson | LinkedIn   The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com