Episode 14 - 2 x 2 x2 by 10 wholesaler management

Sippers, Are you feeling like you're not getting the attention you deserve from your distributors? As a small supplier, I've been there, but I've learned a thing or two about managing my brands effectively. Today, I'm going to share my secret with you: the 2 x 2 x 2 method. Here's how it works: Deploy the 2 x 2 x 2 method. Ask for just 10 minutes. Let's break that down with 10 salespeople: 2 accounts. 2 brands. Every 2 weeks. That's 480 at-bats presenting my brands! If we stick with the baseball analogy, a winning batting average would be 300, which translates to 144 opportunities closed. So, what's my ask of the distributor? Just give me 10 minutes of your reps' time, or 21 hours a year. That's less than 1% of your time. What do you do to get share of mind from your distributor? Please share your thoughts in the comments! Tune in and let's make those connections count!