Episode 14: Brandon Rhoten (GroundTruth, Wendy’s, Potbelly, Merkle) on Starting with the Big Idea

In this episode hosts Dan Rosenberg and TJ Perrin talk with Brandon Rhoten, CMO at GroundTruth. Rhoten shares his journey across B2B and B2C marketing, the biggest challenges in the B2B space, and effective campaigns, tools, and strategies. They dive into the importance of creative impact, integrating marketing tools, and making decisions driven by core problems and keeping sight of the big idea.00:32 Guest Introduction: Brandon Rhoten01:01 Brandon's Journey in Marketing02:13 Challenges in B2B Marketing03:00 Successful Campaigns and Tools04:28 Common Mistakes in B2B Marketing06:34 Some Wins in Marketing and Life08:09 Effective Frameworks and Processes11:09 Recap and Closing Remarks