Episode 14 — Dirty Thirty Chemicals: The Word on Labels That Hides Everything

Episode 14 — Dirty Thirty Chemicals: The Word on Labels That Hides EverythingHey, it's Bob Root at KeysPure.com, and welcome to one of the most important episodes of the Dirty Thirty — because today we're talking about one word that can hide up to three hundred chemicals: Fragrance. Or as it's sometimes listed in Europe, Parfum.Fragrance is used as a deodorant, masking agent, and perfuming ingredient. It appears in an enormous number of cosmetics and personal care products. And here's the thing — because fragrance formulas are considered trade secrets, manufacturers are legally allowed to list every single ingredient under that one word without disclosing what any of them actually are.That means one word on a label can contain between ten and three hundred different chemicals — many of which have never been tested for safety. These can include phthalates, benzyl acetate, and numerous other Dirty Thirty chemicals. Fragrance as a category is an immune system toxicant and a possible neurotoxin.At Keys, we disclose every ingredient. Every single one. Because we think you deserve to know what you're putting on your skin. If a label just says "fragrance" and that's all you get — ask more questions. Visit KeysPure.com to see what full transparency looks like.Episode Fourteen of the Dirty Thirty — the word that says everything and tells you nothing.