Episode 14: Fashion's transformation of the press tour; sports style at the Games; and a new (old) culture of clothing care

Fashion used to happen in very specific places: runways, red carpets, magazine spreads. Not anymore. In this episode of Style Signals, we're exploring fashion's great expansion into unexpected territories. From Margot Robbie's Wuthering Heights press tour creating a new blueprint for method dressing, to the Milan 2026 Olympics turning athletes into fashion's most influential voices, to Levi's proving that caring for your clothes is the new luxury. We break down why literary adaptations keep becoming fashion events, how sports tunnels became the new front row, and why visible mending is having a moment. Plus: luxury book clubs, $5,000 book-shaped handbags, and why knowing your tailor is more insider than knowing your sales associate. Episode Topics: • Method dressing 2.0 and the Wuthering Heights press tour phenomenon • Milan 2026 Olympics as the ultimate sports-fashion collision • Athletes as style icons (from Naomi Osaka to NHL tunnel walks) • Levi's repair initiative and the culture of care • Why fashion brands are suddenly hosting book clubs Style Signals created by majelan studio. Hosted by Audiomeans. Visit audiomeans.fr/politique-de-confidentialite for more information.