Episode 14 - Grand Theft Auto (GTA): How Rockstar Built a Billion-Dollar Franchise

From controversial beginnings to record-breaking sales, Grand Theft Auto is a wild ride of a business story. This podcast takes you behind the scenes of the franchise, exploring the deals, the dramas, and the decisions that built a gaming empire. We'll uncover the stories behind the acquisitions, the marketing campaigns, and the controversies that have shaped GTA's image. Buckle up and join us as we explore the business of Grand Theft Auto - it's a story as crazy as the games themselves!