Episode 14: How Much Should I Spend on Digital Marketing?

How much should businesses really spend on digital marketing — and how do you know if your investment is actually working?In this episode of The Unlearning Lab, Kevin Wosmansky of JAR Consulting Group unpacks one of the most common questions business owners, marketers, and growing brands face today: how to build a smarter digital marketing budget that drives measurable growth.From balancing paid ads and organic strategies to understanding ROI, customer acquisition costs, and long-term brand visibility, this conversation challenges outdated assumptions around marketing spend and explores what businesses should really prioritize in today’s digital landscape.Whether you’re a startup founder, SME owner, marketing leader, or entrepreneur trying to maximize every peso or dollar, this episode offers practical insights to help you make more confident and strategic marketing decisions. Tune in to discover how smarter marketing decisions can create stronger business outcomes.Looking to strengthen your brand, marketing strategy, or business growth roadmap? Visit JAR Consulting Group to learn more about their consulting services, insights, and solutions.Follow The Unlearning Lab and listen on your favorite podcast platforms to stay updated with new conversations on business growth, strategy, innovation, and modern marketing:YoutubeAmazon/AudibleApple PodcastsPocket CastsCastboxiHeart Radio