Episode 14 - How to identify and attract the ideal target market for your luxury hotel

One of the key pillars of a revenue strategy is understanding your target markets. A great way to do this is to create different audience types for your ideal guests. Once you have identified your preferred audiences, you will find it easier to influence them in terms of moving them to direct booking, increasing your room rate and cross-selling/upselling. Contact us here: https://www.arodigitalstrategy.com/contact-us Hotels mentioned in the podcast: https://www.rockhotelgibraltar.com/ https://www.parkhousehotel.ie/ https://www.grantleyhall.co.uk/ https://www.chubcay.com/