Episode 14: Powerhouse Pulse to Food Innovations with Hailey Jefferies, Co-Founder, Prairie Fava

In this episode, we dive into the world of fava beans with Hailey Jefferies, Co-founder of Prairie Fava—a company revolutionizing fava and fava-based ingredients from farm to formulation. Hailey shares her journey in building a vertically integrated business that partners with farmers, processes fava beans in Manitoba, and supplies innovative ingredients to food makers across North America and beyond. We dive into: Hailey’s journey as an entrepreneur The challenges and opportunities of scaling an ingredient business The importance of industry collaboration Whether you're a food innovator, entrepreneur, or just curious about the future of plant-based ingredients, this is an episode you won’t want to miss! #MunchingOnMolecules#FoodScience #FoodTech #AlternativeProteins #FavaBeans #PlantBasedInnovation#PrairieFava About Hailey: Hailey Jefferies leads Prairie Fava, a vertically integrated company that contracts with fava farmers across Canada, processes fava beans at its plant in Glenboro, Manitoba, and sells fava ingredients to food processors and makers across North America, Japan, and South Korea. Under her leadership, the company has gained recognition as an up-and-coming agri-food processor, earning awards including "Start-up of the Year" in 2019. In building the company, Hailey has been instrumental in securing significant sales and funding, working with organizations such as Protein Industries Canada and Prairies Can. She is also actively involved in industry support committees, including the Canadian Pulse and Special Crops Trade Association. Resources: Website: Prairie Fava LinkedIn: Hailey Jefferies | LinkedIn