Episode 14: Shaking Up the System w/ Pablo Moleman

We sat down with Pablo Moleman from ProVeg to dive into how strategic campaigning can drive meaningful institutional change! Pablo shares insights into ProVeg’s recent successes, including the campaign to include plant-based milks in the EU school milk scheme, the launch of the Eiweet Protein Tracker for Dutch supermarkets, the Veggie Challenge, and more. Plus, we explore the exciting potential of creating plant-based campuses at universities and what that could mean for the future of food systems! 0:00 - Introduction 3:42 - The pillars of effective campaigning 9:47 - Eiweet / Protein Tracker 23:54 - The potential of plant-based universities 26:55 - Plant milk in the EU school scheme 30:33 - Politics and polarization 37:40 - The future of ProVeg 42:41 - What can vegan students do? 47:23 - Pablo's key takeaways