Épisode 14 : Stratégie marketing adaptée au monde de la microbrasserie

from 2 fiscalistes 1 podcast · host Réginald et Gérard

Dans cet épisode de '2 fiscalistes, 1 podcast', Réginald et Gérard accueillent Alexandre Laforest, directeur principal chez Collectif Brassicole Ensemble, pour discuter du monde passionnant de la bière artisanale. Alexandre partage son expertise sur le développement d'une marque, la croissance dans un marché concurrentiel et les stratégies pour réaliser des économies d'échelle. Il aborde également l'importance du branding, du marketing et de l'identification des clients cibles. En plus, il nous éclaire sur la gestion de la main d'œuvre et les défis liés à la distribution d'un produit.Rejoignez-nous pour une discussion enrichissante sur les défis et les opportunités de l'industrie brassicole, et découvrez les clés pour réussir dans ce secteur en pleine expansion. Que vous soyez un passionné de bière, un entrepreneur en herbe, ou simplement curieux d'en savoir plus sur la création et la croissance d'une marque, cet épisode vous offrira des insights précieux et des conseils pratiques.

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This episode is 1 hour and 2 minutes long.

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This episode was published on August 5, 2024.

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