Episode 14: Why Alignment Beats Attribution and Community Beats Cold Ads (with Casie Gillette, Sr. Director of Member & Sponsor Marketing at The Suite)

Casie Gillette has spent nearly two decades turning demand gen into pipeline—from agency days and SEO’s rise to leading member & sponsor marketing at The Suite. In this episode, we get into:* Why the last 5 years changed marketing more than the previous 15* Getting beyond generic content: publish the specifics buyers can’t Google* True ABM (really contact-based): precision ICPs, lists that actually qualify, and where Clay fits* Email is saturated—what still works (and where humanity wins)* Cold calling vs. inbox: Max’s “two-call” tactic and Casie’s counter-take* Community-led growth: dinners, networks, and playing the long game* Using BDs as your on-the-street insight engine (tight feedback loops > guesswork)* Sponsor strategy without the cringe (value to members first, always)Whether you run demand, carry a bag, or need GTM that compounds, Casie brings a grounded, no-fluff view on what’s working now—and what to stop doing.🎙 Hosted by Max Notis | Learn more at comissionsales.comConnect with us:Casie Gillette: https://www.linkedin.com/in/casiegillette/Max Notis: https://www.linkedin.com/in/maxnotis/CoMission: https://www.linkedin.com/company/comissionsales/