Episode #140 - Build a Culture Worth Driving Toward

In this episode, Phil Boyte sits down with Dr. Eric Nichols, an educational leader serving rural Oregon, to talk about what it takes to build a culture people want to be part of. Eric shares why his philosophy is simple: get good people, then support the heck out of them. Whether you lead a small rural district or a large school system, the principles are the same. When people feel known, valued, and supported, they become your greatest ambassadors. As Eric says, when people are happy, they advertise the culture for you. Join Phil and Eric for a practical conversation on building relationships, attracting great people, and creating a culture that's worth driving toward.