Episode 140: Marketing and Podcasting - Michael Greenberg

Should you consider podcasting as part of your multi-touch campaigns? Can podcasting improve your sales numbers, and can you use your sales skills to make a quality podcast – or use podcasting to hone your sales skills? Today's guest is here to discuss how sales professionals could be using podcasts.  Michael Greenberg is the CEO of Call for Content, a podcasting agency that makes it easy for businesses and organizations to develop podcasts. Listen to the interview to hear what Michael has to say about strategies for using podcasts to drive sales, routines and duration options for beginning podcasters, and the importance of consistency in podcasting.  Episode Highlights:  Whether podcasting is on the radar for sales executives Success rates using podcasting strategies Inviting prospects onto the podcast as experts What sales executives can talk about on a podcast Typical rhythms of salespeople starting a podcast Building camaraderie through podcasts Coordinating guest posts with your social media Using podcast agencies Podcast duration guidelines What kind of research goes into a 30-minute podcast Consistency in podcasting Next steps for salespeople who are interested in podcasting Podcasts as an opportunity for role-playing  Resources:  Michael Greenberg Call for Content The B2B Podcast Playbook