Episode 141: 1on1 mit Samy Liechti, D2C-, Abo- und E-Commerce-Experte

from Dirty Deeds Done Well · host Torsten Tomczak, Marcus Schögel, Hannah Leimert

Bereits 1999 startete Samy Liechti mit D2C und Abo-Commerce. Nachdem er BLACKSOCKS «from scratch» und ohne externe Finanzierung auf eine Viertelmillion Kunden in 120 Ländern entwickelt hatte, verkaufte er es 2023 an die Jacob Rohner AG. Was sind die Geheimnisse einer erfolgreichen D2C-Strategie? Welche Rolle spielt das Community-Marketing? Wie lässt sich Abo-Commerce kundenorientiert betreiben? Wieviel Performance Marketing verträgt das D2C-Geschäftsmodell?

Episode metadata supplied by the publisher feed · Published Jul 31, 2025

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Episode 141: 1on1 mit Samy Liechti, D2C-, Abo- und E-Commerce-Experte

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