Episode 141: Giving Your Customers a Path

Marketing is about a lot of things, but one of the biggest is transformation.  By providing cool products and services we can actually take people on a little journey to get where they ultimately want to go.  Sounds simple, but more companies screw this up than you can count. So, we’re going to talk about it and show you how to do it the marketing ninja you are, baby!  We’ll also dig into who’s winning and losing on about TEC Award winning episode of May the Best Brand Win on Entertalk.