Episode 141: How to influence on LinkedIn with Neal Schaffer

Have you come across the term 'influencer marketing' and wondered what it's all about? As a business owner, are you looking for ways to reach out to a bigger audience? Or would you like to increase your influence on social media? Then don't miss this episode! This week on the podcast, I interview Neal Schaffer. Neal is a digital marketing author, speaker, and consultant who helps businesses with the digital transformation of sales and marketing through consulting and training. Neal helps enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. His most recent book, The Age of Influence, is a guide for marketing professionals and business owners who want to create and implement a highly-effective and sustainable influencer marketing plan. So whether you are looking for influencers to reach more of your ideal customers or clients, or whether you want to increase your own sphere of influence, this episode is for you. In our interview, Neal tells us more about the definitions of 'micro influencers' and 'nano influencers' and encourages business owners to look at their overall organic social media reach, rather than focusing on one platform. Neal and I also talk about the key elements you should focus on if you want to increase your influence on social media, and specifically on LinkedIn. We talk about why you need to publish regular content, build a community, and encourage relevant engagement. Ready to find out all the details? Then tune in to the episode! You will learn… Why you should aim for authentic engagement rather than a big following. How and why the way we are being 'influenced' has changed over the years, and why this gives entrepreneurs the ability to influence others on social media. What to do when you want to find influencers for your products or services (outreach), as well as when you want to increase your own sphere of influence. About Neal  If you’d like to connect with Neal, you can find him on his website, on LinkedIn, or you can listen to his podcast Maximise Your Social Influence. Neal is the author of four books, including The Age of Influence.   Relevant resources mentioned in this episode How to Create a Great LinkedIn Profile with Louise Brogan - guest episode on the Content 10x podcast. Repurposing your content for LinkedIn, with Amy Woods - episode of the Linking in with Louise podcast. Do you want to learn more about using LinkedIn for business? FREE Training - How to win business on LinkedIn Do you want to make more sales in your business? Then join me for this free training and find out: What you should post on LinkedIn. Who you should connect with. And how much time you should spend on LinkedIn every week. Sign up for FREE here. LinkedIn Learner Lab If you want my help to leverage LinkedIn to raise your profile, check out LinkedIn Learner Lab – my group coaching and membership program to help you create an effective LinkedIn strategy and start building your network on LinkedIn. This is perfect for you if you want to get to grips with LinkedIn and have regular access to me. You can ask me questions at any time and come along to our group calls twice a month. The program also includes 6 training modules (each consisting of 4 to 5 bite-sized videos). It teaches you everything you need to know to use LinkedIn as a lead generation tool for your business. Download my FREE LinkedIn guide Would you like to learn about the 4 exact steps you need to take to get success on LinkedIn? My tips work no matter what type of business you run! Then download my FREE 10-page LinkedIn guide here. More about me If you found this episode useful, come and join Neal and me on Friday 2nd October at 6 pm (UK time) for our LinkedIn LIVE catch up. And if you can’t watch us live, you’ll also find the recording on my YouTube channel. If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on iTunes. And if you haven’t subscribed yet, why not?