Episode 141: UK–US AEC Marketing, Part 1 with Ayo Abbas episode artwork

EPISODE · Jan 30, 2026 · 21 MIN

Episode 141: UK–US AEC Marketing, Part 1 with Ayo Abbas

from AEC Marketeer · host Keelin Cox

In this special crossover episode with Ayo Abbas from the Built Environment Marketing Show, we’re diving into the fascinating differences between AEC marketing in the US and UK. From the clichés that hold firms back to the bold moves marketers should embrace, this episode is packed with laughs and actionable advice. Plus, we play a few fun games to decode the quirks of the AEC industry and share some behind-the-scenes stories from our careers. This is Part 1 of the episode where I interview Ayo, and if you want to check out Part 2 where Ayo interviews me on her show, head to The Built Environment Marketing Show. Link to that episode is here: https://www.abbasmarketing.com/marketing-podcast/uk-us-aec-marketing-ai Ayo's Website: https://www.abbasmarketing.com

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Episode 141: UK–US AEC Marketing, Part 1 with Ayo Abbas

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AEC Marketing for Principals Katie Cash and Judy Sparks AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders. The Future. Built Smarter. IMEG Corp. Engineers and designers from IMEG, a top 5 U.S. engineering firm, discuss innovative and trend-setting building and infrastructure design with architects, owners, and others in the AEC industry. Topics touch on all market sectors, engineering disciplines, and related services. Mass Timber Construction Podcast Paul Kremer Mass Timber Construction is sweeping the planet. In a world first, the podcast brings to you the latest mass timber construction news from around the globe each week. Special guest episodes with members of the global AEC community are frequently. Sit back, relax and enjoy some refreshing content. AutoCAD Podcast Autodesk Join our hosts Marcus O’Brien, Dania El Hassan, Prakriti Khanna, & Dan Whitcombe to hear everything you want to know about Autodesk AutoCAD. In each episode we hear from special guests including Autodesk staff and customers as they speak about their unique experiences from across the Architectural, Engineering, and Construction (AEC) industry. We’ll go behind the scenes to cover the latest updates from Autodesk, new tools and features you can leverage in your workflows and much more as we explore the exciting opportunities for the future of machine learning and insights for the CAD industry.

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