Episode 141: UK–US AEC Marketing, Part 1 with Ayo Abbas episode artwork

EPISODE · Jan 30, 2026 · 21 MIN

Episode 141: UK–US AEC Marketing, Part 1 with Ayo Abbas

from AEC Marketeer · host Keelin Cox

In this special crossover episode with Ayo Abbas from the Built Environment Marketing Show, we’re diving into the fascinating differences between AEC marketing in the US and UK. From the clichés that hold firms back to the bold moves marketers should embrace, this episode is packed with laughs and actionable advice. Plus, we play a few fun games to decode the quirks of the AEC industry and share some behind-the-scenes stories from our careers. This is Part 1 of the episode where I interview Ayo, and if you want to check out Part 2 where Ayo interviews me on her show, head to The Built Environment Marketing Show. Link to that episode is here: https://www.abbasmarketing.com/marketing-podcast/uk-us-aec-marketing-ai Ayo's Website: https://www.abbasmarketing.com

In this special crossover episode with Ayo Abbas from the Built Environment Marketing Show, we’re diving into the fascinating differences between AEC marketing in the US and UK. From the clichés that hold firms back to the bold moves marketers should embrace, this episode is packed with laughs and actionable advice. Plus, we play a few fun games to decode the quirks of the AEC industry and share some behind-the-scenes stories from our careers. This is Part 1 of the episode where I interview Ayo, and if you want to check out Part 2 where Ayo interviews me on her show, head to The Built Environment Marketing Show. Link to that episode is here: https://www.abbasmarketing.com/marketing-podcast/uk-us-aec-marketing-ai Ayo's Website: https://www.abbasmarketing.com

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Episode 141: UK–US AEC Marketing, Part 1 with Ayo Abbas

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AEC Marketing for Principals Katie Cash and Judy Sparks AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders. The Civil Engineering Podcast Anthony Fasano, PE, AEC PM, F. ASCE and James Taylor, JR., P.E. The Civil Engineering Podcast provides engineering career advice and success stories specifically for civil engineers. Civil engineers Anthony Fasano, PE and Christian Knutson, PE host the show and showcase civil engineering projects and professional The AEC Leadership Podcast Anthony Fasano, P.E., AEC PM, F. ASCE & Rebecca Swabey, P. Eng Leadership in architecture, engineering and construction comes with its own set of challenges, and technical leaders at all stages of their career need support and guidance. The AEC Leadership Podcast (AECLP) is dedicated to helping engineering leaders of all experience levels navigate these challenges. With a diverse audience of AEC professionals across various disciplines, The AECLP provides valuable insights and practical advice. AutodeskAEC AutodeskAEC Do you work in the architecture, engineering, or construction industry? This podcast is for you. The AutodeskAEC podcast channel will capture thoughts from Autodesk executives, customers and industry experts on trends impacting the AEC industry. Tune in for new software updates and on-the-ground coverage at key industry events.Autodesk helps people imagine, design and create a better world. Everyone—from design professionals, engineers and architects to digital artists, students and hobbyists—uses Autodesk software to unlock their creativity and solve important challenges. For more information visit autodesk.com or follow @autodesk.

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This episode was published on January 30, 2026.

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In this special crossover episode with Ayo Abbas from the Built Environment Marketing Show, we’re diving into the fascinating differences between AEC marketing in the US and UK. From the clichés that hold firms back to the bold moves marketers...

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