Episode #142: Uniting Europe and Latam with Merge CEO Paula Pascual

🙌 Friendly reminder that you can listen to BCR on your favorite podcast platform YouTube | Spotify | Apple PodcastsOlá pessoal! For today’s episode I talk to Paula Pascual, who is founder and CEO of Merge, which is an exciting Web3 events brand that aims to create connections between Latin America, Europe, and the global blockchain ecosystem.After five years of working in the blockchain division at Santander in Madrid, Paula identified a significant gap: Latin America, despite its high crypto adoption rates, remains underrepresented at international blockchain conferences and generally across the global crypto community. This observation led her to launch Merge, which hosted its first international event in Madrid in October 2024 and is now preparing for its Buenos Aires edition later this month.🇧🇷Brazil Crypto Report is excited to be a media partner of Merge Buenos Aires, which takes place March 24-26 in the Argentine capital! Key Highlights:* Market Opportunity: Latin America shows remarkably high crypto adoption rates, making it a prime target for protocols and exchanges, yet remains underrepresented in terms of global mindshare* International Bridge: Merge aims to bring together regulators, traditional financial institutions, and crypto innovators to facilitate meaningful dialogue between Latin America and Europe* Strategic Timing: The Buenos Aires event comes at a critical moment for Argentina's crypto ecosystem, offering an opportunity to demonstrate industry legitimacy amid recent challenges* Partnership Approach: We discuss Merge’s approach to complementing and partnering with local communities in the region * Beyond Business: The conference will feature three stages (main, business and technical), plus some unique Argentine cultural experiences including concerts, digital art exhibitions, and immersive activitiesLooking Forward:Paula will be hosting the second edition of Merge Madrid in the second half of the year and looks to host another Latam edition in the first half of 2026. While Madrid will remain the European hub, the Latam editions will rotate based on market developments and regulatory progress. Brazil appears to be the likely next destination given its advanced institutional market. 🎉You can connect with Paula on Linkedin. Thanks for watching/listening, and we’ll see you at Merge Buenos Aires in a couple of weeks! -AWSBrazil Crypto Report is presented byBinance is the largest platform for trading of digital assets. With over 250 million users around the world, the exchange offers over 350 trading pairs, best-in-class products and services for investors, and advanced tools for institutions players.Binance currently holds over US$ 160 billion in user assets under custody and reached a cumulative historical trading volume of $100 trillion in 2024, showcasing the trust placed in it by users worldwide.With user-focus at the core of its DNA, Binance continuously invests to increase usability, bring new features and deepen security.Liquidity matters. Security is non-negotiable. Join Binance NowRecent Episodes Get full access to Brazil Crypto Report at brazilcrypto.substack.com/subscribe