Episode 142: Your MSP’s marketing advantage: Showing empathy

Episode 142 includes: 00:00 Why empathy is the core marketing skill to develop 07:33 Paul’s real life example of why ‘before & after’ case studies matter 12:59 The MSP owner who thinks the tech on-site visit is dead 25:11 A book recommendation to help you build trust within internal teams Featured guest:   Thank you to Harold Mann from Mann Consulting for joining Paul to explain why the MSP on-site tech visit is dead. Harold Mann is co-founder of Mann Consulting, an IT consultancy based in San Francisco. Started in 1991, the firm supports hundreds of businesses around the U.S. each year with an emphasis in Mac device management for fast-growing startups. Connect with Harold on LinkedIn: https://www.linkedin.com/in/hmann Show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Register for a free copy of Paul’s book, Updating Servers Doesn’t Grow Your Business http://mspmarketingedge.com/podcastbook/ Thank you to RevOps specialist (and the creator of the Feel-Good MSP) Brian Gillette for recommending the book The Speed Of Trust by Stephen M.R. Covey: https://www.amazon.co.uk/Speed-Trust-Thing-Changes-Everything/dp/1416549005 https://www.linkedin.com/in/brian-gillette-27884b128 Subscribe to Paul’s YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast ht...