Episode #143: How Not To Start A Damn Brewery with Kelly Meyer | Adjunct Series

Owning a craft brewery has never been tougher, and nobody knows this better than Kelly Meyer. The former owner of New Braunfels Brewery in Texas for a decade, Kelly sold the company in 2021 and through his struggles and frustrations wrote a book called How Not To Start a Damn Brewery. This turned into a podcast where he interviews breweries who have closed or are struggling in order to pull out the learnings from the various failures, as there is inevitably more to learn from failure than success. Kelly and Cee spoke about his brewery ownership journey, the struggle to land guests for his podcast, the current craft beer landscape and where it could go in future, and his plans for a follow-up book based on all the wisdom obtained via the pod. They both drank beers from breweries that they felt were doing things right, including Godspeed's Sklepnik, Tree House's Super Cachet and Barncat Artisan Ales Cuvée Matt & Jeremy on Cee's side, and Yokefellow Ilk, Russian River Peach Beer 2022, and Hair of the Dog Matt 2022 on Kelly's side. Cheers! BAOS Podcast Subscribe to the podcast on YouTube | Website | Theme tune: Cee - BrewHeads