Episode 144 - Ice Cream, Innovation, and Kindness with Mrinali Kumar

What does it take to transform a bold idea into a game-changing product? In our latest episode of Baskets of Knowledge, we chat with Mrinali Kumar, co-founder of EatKinda, the world’s first cauliflower-based ice cream. Mrinali shares how she turned her passion for food technology into a thriving business, carving a unique path in the plant-based market. From growing up in a hardworking migrant family to co-founding a brand that challenges the norms of dessert, her story is one of resilience, innovation, and radical kindness. At just 22, Mrinali took a leap into entrepreneurship, teaming up with her co-founder, Jenni, at a Startup Weekend. Together, they developed a product that’s not only delicious but also allergen-friendly and sustainable. What started as a wacky concept in a small-town pitch competition is now available in over 120 Woolworths stores across New Zealand. In this episode, Mrinali opens up about:🌱 Her upbringing in an entrepreneurial, food-loving family and how it shaped her mindset.💡 Turning a random pitch idea into a marketable product with global potential.🛠️ Navigating the challenges of being a young entrepreneur, from funding hurdles to balancing personal growth and professional demands.🤝 The power of mentorship, asking bold questions, and building relationships that drive success.🎯 Her vision to make EatKinda the vegan Ben & Jerry’s of the world. This is more than a story about ice cream; it’s a testament to the power of passion, persistence, and believing in your vision even when the odds seem stacked against you. Don’t miss this inspiring conversation with Mrinali Kumar. Hear about her journey, the challenges she faced, and the lessons she’s learned on the path to success.  Find out more about EatKinda and where you can try it for yourself here: https://www.eatkinda.com/ https://www.instagram.com/eatkinda Enjoy  Prajesh and Tane