The Silent Killer of Physical Goods Businesses | Nate Littlewood

Is your fast-growing e-commerce brand secretly going broke?In this episode of Bridge the Gap, we sit down with Nate Littlewood, fractional CFO and founder of Future Ready CFO, to discuss the complex cash flow mechanics of running a physical goods business. Beyond the cash conversion cycle, Nate shares his masterclass on reading a founder's stress levels through their balance sheet, the silent killers of over-ordering inventory, and the exact margins you need to hit to keep your engine running. Key Highlights✓ Why founders experience cognitive dissonance and ignore their bleeding finances ✓ The exact reason fast-growing consumer goods brands can literally "grow broke" ✓ How a long cash conversion cycle traps your capital and suffocates business growth ✓ Why over-ordering inventory to avoid stock-outs is a silent killer for profit margins ✓ The specific metric that reveals exactly how stressed a founder is about their cash flow ✓ How to stop relying purely on gut instinct and use financial data as a strategic allyIf you feel like you are grinding harder than ever with nothing to show for it in the bank, this episode is for you.Connect with Nate Littlewood: natelittlewoodWe are proudly supported by Nooks - One unified workspace for outbound! Learn more about Nooks today at https://www.nooks.ai/bridgethegap🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.