Episode 144: What to Track in Your Art Business (And What to Forget About)

If you want to sell more art, stop tracking likes and start tracking the leading indicators that actually create consistent sales. In this episode, I'm breaking down the most important concept artists miss when it comes to growing income: sales are a lagging indicator.  Sales are the harvest. The smoke. The result. So if you want consistent sales, you have to track the leading indicators, the seeds you're planting that create those results later. We'll cover metrics across five areas: Creativity metrics Visibility metrics Email metrics Relationship metrics Mindset metrics And then we'll land on the one metric that matters most: consistency. Because better art, better marketing, and better sales won't happen without it.  If you've been feeling powerless when sales slow down, this episode will give you your agency back, plus a simple tracking framework that helps you adjust without spiraling. Make sure to subscribe to this podcast so you don't miss a thing! And don't forget to come hang with me on Instagram @jodie_king_. Interested in being a guest on a future episode of Honest Art®? Email me at [email protected]! Resources mentioned: Join me for an in-person workshop: https://jodieking.com/workshop  Looking for an artist community? Join us in the Honest Art® Society: https://www.jodiekingart.com/has  Jodie's FAVORITE business tool. Does Instagram feel overwhelming? Learn how to attract collectors on IG Need to learn how to use email marketing? This episode is for you! Active Campaign: www.activecampaign.com  Flo Desk: www.flodesk.com   Mailchimp: www.mailchimp.com Stop playing small and start creating with courage with the Honest Art® Society Elevate Your Art, Business, and Community inside the Studio Elite Mastermind Join Jodie for one of her upcoming workshops Worthy by Jamie Kern Lima: https://amzn.to/47x68bA  Have a question for Jodie? Ask it here: https://forms.gle/hxrVu4oL4PVCKwZm6  How are you liking the Honest Art® Podcast? Leave us a review on your favorite podcast platform and let us know!     Watch this full episode on my YouTube channel: https://www.youtube.com/playlist?list=PLMquJfuMsSg0fr46BRdia1cWd-81GThzF For a full list of show notes and links, check out my blog: www.jodieking.com/podcast   DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission at no additional charge on your end. Thank you for supporting my channel!