Episode # 145 Interview with John Pinto- Founder of the nasal stick brand Boom Boom

Episode # 145. Today the Road 2 Retail welcomes John Pinto - the Founder of the nasal stick brand Boom Boom to the show. John was an early guest on the show (episode #19) and is back to update us on their tremendous progress. Details on how to follow the show are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com.Follow the Road 2 Retail podcast on the following platforms:Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327. Key discussion points today include: - His upbringing exposed him to natural health & living solutions- Trial and error along the way as they built the brand- including a major shift in positioning- The more you sell, the more data you must bring to the table to discuss your business. A great story and passion alone no longer suffice- How utilizing Tik Tok Shop and hiring a professional selling partner served as "major unlocks" for brand growth- Why pricing discipline is vital to the health of an emerging CPG brand- A fan of the musical group OdeszaThanks to our sponsors:Market Performance Group- A leading omni channel commerce agencyhttps:///www.marketperformancegroup.comRetail and Response- A media agencyhttps://www.retailandresponse.comEnjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!