Episode 145 – Marketing Culture with guest Abi Willstead: Specsavers' Marketing Excellence lead on a creating winning marketing culture

Episode #145. Marketing Culture is the holistic topic discussed in this episode, the what, how and why your marketing function works day-to-day.   Defining your marketing culture is the key to unlocking not only the fulfilment and motivation of your team but its thinking and work, which often includes your company values, behaviours, beliefs, routines and rituals, philosophy and approach, processes and ways of working, org structure and how your people bring this to life through their skills, behaviours and mindset.  Joining Abby to discuss marketing culture is her guest Abi Willstead, Head of Brand and Marketing Excellence at Specsavers, where she focuses on helping strengthen the brand and empowering their global marketing team to thrive in their roles, supporting brilliant outcomes for customers and increasing the number of lives they can change through better sight and hearing.  In this episode, Abi shares her definition of marketing culture, the 5Cs of Specsavers culture, empowering teams, creating space for innovation, and involving the entire team in defining and evolving the marketing culture  Plus her career highs and lows and advice for marketers of tomorrow.    00:00:00 Welcome and Introduction to 'Marketing Culture'  00:03:44 Key Ingredients of Marketing Culture   00:06:59 Five Cs of Specsavers' Culture   00:08:03 Importance of Psychological Safety   00:10:05 Embedding Values in Daily Work   00:16:11 Continuous Improvement and Learning   00:19:55 Core Skills Driving Specsavers' Marketing Approach   00:24:21 Empowerment in Marketing Culture   00:24:57 Evolving Marketing Practices   00:27:51 Involving Teams in Change   00:30:13 Career Highs and Lows   00:35:47 Advice for Future Marketers     Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Abi Willstead | LinkedIn   The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com