Episode 145: Pricing Matrix - A Guide to Determine Your Rates with Rich Gallo of Pure Swim

Episode Summary:  In this episode, we welcome back our friend Rich Gallo who is the Founder and CEO of Pure Swim Inc., an all-inclusive concierge swimming pool maintenance and repair company based out of Valencia, CA. In today’s conversation, Rich offers nuggets of advice to build up your confidence in your business processes and, by extension, yourself as a pool professional.   As Rich makes clear throughout our discussion, he has nothing but love for the industry and does whatever he can to pay it forward. Rich shared with us that his purpose and goal for doing this episode is to step up and help the people in our industry that are seeking next-level type help.   Part of getting to that next-level is understanding what it actually costs to run your specific business, and we don’t mean just having cash flow. We mean being able to pay your team well, offer a professional service, pay all of your bills, and still achieve the profit you are looking to bring in.   Listen in as Rich speaks on the importance of dialing in your pricing matrix as a pool service professional and how doing so can help you eliminate waste and build a more profitable business.   Download the Pricing Matrix Outline  Topics Discussed:  03:15 - Pricing matrix defined  12:56 - Labor costs and quality labor discussion  24:07 - Employees come before customers  30:40 - Breaking down labor costs