Episode 145: Tanya Pitchforth | Chase a Trajectory, not a Destination: Lessons from a Global FMCG Career episode artwork

EPISODE · Jul 16, 2026 · 43 MIN

Episode 145: Tanya Pitchforth | Chase a Trajectory, not a Destination: Lessons from a Global FMCG Career

from Your Future in Sales & Marketing · host [axr] Recruitment & Search

Send us Fan MailWhat actually separates a sales director from a chief commercial officer? For Tanya Pitchforth, it's courage, clarity and humanity, not just hitting budget. Tanya is Chief Commercial Officer at McPherson's, the ASX-listed company behind Lady Jayne, Manicare, Swisspers and Dr. LeWinn's, and spent over a decade at Danone building new growth spaces across Paris and Amsterdam before that.In this episode of Your Future in Sales and Marketing, Tanya talks to Mike Dickson about:Why she chases a trajectory, not a destination, and what that's meant for her career choicesBuilding a career like a spider web instead of a ladder, and why the pivot is often smarter than the promotionWhat actually separates a sales director from a chief commercial officerLeading teams across Europe versus Australia, and the gender diversity gap she thinks Australia still hasn't closedTurning down her own dream role in Paris to come home to Australia, and what that transition really costWhat to do when a career move doesn't go to plan, and why the next step doesn't always have to be upSharp, specific and genuinely useful for anyone weighing up their next career move, lateral, sideways, or nowhere near where they expected.

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Send us Fan Mail What actually separates a sales director from a chief commercial officer? For Tanya Pitchforth, it's courage, clarity and humanity, not just hitting budget. Tanya is Chief Commercial Officer at McPherson's, the ASX-listed company behind Lady Jayne, Manicare, Swisspers and Dr. LeWinn's, and spent over a decade at Danone building new growth spaces across Paris and Amsterdam before that. In this episode of Your Future in Sales and Marketing, Tanya talks to Mike Dickson abo...

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Episode 145: Tanya Pitchforth | Chase a Trajectory, not a Destination: Lessons from a Global FMCG Career

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