Episode 145: The Book Proposal Basics We Tend to Dread - Comp Titles and a Marketing Plan

If you’re dreaming of writing a nonfiction book, the book proposal isn’t just a hoop to jump through — it’s a clarity tool. Think of it as a business plan for your book, and one of the most valuable things you can do before you write a single chapter.In this episode, I walk through two of the most misunderstood (and most dreaded) sections of a book proposal: comp titles and your marketing plan.What I cover:What a book proposal actually is and why even self-publishing writers benefit from writing one before they begin.Comp titles demystified. “Comparative titles” are books similar to yours, and they’re not a threat. They’re proof that a market exists. I talk about how to find them (Amazon is a great starting point), what makes a strong comp, and how to position your book so it fills a slightly different need.Where would your book live in a bookstore? This simple question can bring surprising clarity to your project and help publishers and booksellers understand exactly what you’re offering.Your marketing plan. You don’t need a massive social following. Email subscribers, speaking engagements, podcast guesting, and other platforms all count. I talk about what to include and how to think about it without the overwhelm.If the scope of all this feels paralyzing, that’s normal, and it doesn’t mean you’re not ready. It might just mean you need someone to help you think it through.Book a free 30-minute discovery call at amylynnsimon.com/coaching to talk about where you are in your writing journey and whether coaching might be your next right step.The Purposeful Pen is a weekly podcast for Christian writers designed to help you build a writing life with eternal impact. Each week you’ll hear practical tips and Biblical truth on topics such as improving your writing, honing your message, and managing your time. I always respond to listener emails and I’d love to hear from you! [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit amylynnsimon.substack.com