Episode 146 - Nelonen Media's Lasse Nikkari

Sign up to the free TellyCast newsletterBranded content and brand funded programming is very much back on the agenda as unscripted commissions from both PSBs and commercial broadcasters are starting to look thin on the ground. This week we’re chatting to a leader in branded content and formats in Finland to find out how the market is adapting in his territory.Our guest this week is Lasse Nikkari, executive producer and Head of Formats and Branded Entertainment at Finland’s Nelonen Media.  In conversation with TellyCast’s Justin Crosby.Sign up for The Drop newsletterEnrol on the TellyCast Digital BootcampBuy tickets for the Digital Content ForumSubscribe to the TellyCast YouTube channel for exclusive TV industry videosFollow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTok