Episode 147: Buster Scher of Hoops Nation

Tom and Joe sit down with 18-year-old Buster Scher, creator of Hoop Nation. Listen to his take on the key demographics every marketer tries to reach, 18-34-year-olds, how to reach them, and what platform he thinks outperforms all of the others. This platform is not what you would expect someone to say! Follow him:IG: @busterIG: @hoopsnationThe CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and produced by Tom Cerny (@Tom_Cerny19). This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com