Episode 147: Sheri Juchau | Building a Career on Curiosity, not a Plan

Send us Fan MailIn this episode of Your Future in Sales and Marketing, host Andrew Cannock sits down with Sheri Juchau, Director of Category and Trade Marketing at Ferrero, about a career built on curiosity rather than a fixed plan.Sheri takes us from a marketing degree she didn't know existed until university open day, through the Unilever graduate scheme, a posting in London, a formative stretch at Arnott's, and a bold move from PepsiCo into a smaller, faster-moving distributor, Stuart Alexander. She's since spent several years at Ferrero, where she leads a growing team across category, shopper and trade marketing.Along the way, Sheri talks about imposter syndrome, the moment a mentor convinced her to take a role she didn't think she was ready for, and why she believes breadth of experience, not a narrow specialism, is what makes a career (and a CV) stronger. She also shares her view on where category management is headed as AI reshapes the analyst's toolkit, and why she still believes the best results come from 'human plus machine', not one replacing the other.Whether you're plotting your next move or building out your team, this is a conversation about backing yourself, staying curious, and knowing you don't need to see the whole path before taking the next step.If this episode has you thinking about your next move, or your team's, get in touch.