Episode #147 The Reason Your B2B Company Needs LinkedIn Advertising

Are you ignoring LinkedIn advertising because your target buyers seem too niche?In this episode of Bridge the Gap, we sit down with Anthony Blatner, founder and CMO of Speedwork, to dismantle the biggest misconceptions about B2B advertising. We tackle the common objection that highly regulated buyers aren't active on the platform, how to evaluate your true cost per quality lead, and why search intent is rapidly shifting toward social and AI tools.Key Highlights✓ Why the "my buyers aren't on LinkedIn" objection is costing B2B companies pipeline ✓ The default settings you must turn off to stop wasting thousands of dollars ✓ How to sync your CRM to LinkedIn to target open opportunities and accelerate active deals ✓ Why boosting "thought leader" posts generates a higher ROI than company page ads ✓ The minimum monthly spend required to see consistent, predictable results ✓ How the rise of AI chatbots is shifting search behavior and making LinkedIn content valuableIf you are frustrated with the low-quality traffic from Meta & Google or simply don't know how to start reaching your ICP directly, this episode will change your approach to B2B advertising.Connect with Anthony: anthonyblatnerWe are proudly supported by Nooks - One unified workspace for outbound! Learn more about Nooks today at https://www.nooks.ai/bridgethegap🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.