EPISODE # 148 Todd Johnson- VP of sales at Doctor's Best and Viactiv

Episode #148. On today's show the Road 2 Retail welcomes Todd Johnson - the VP of Sales at Doctor's Best & Viactiv brands. We had a deep discussion about the importance of properly setting and managing pricing for an emerging CPG brand. Details on how to follow the show are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com.Episode Link-https://youtu.be/fGmVgICYM4EAmong the topics covered today include: - Todd's explanation of 'price pack architecture'- The need for a brand to know where they 'fit' within a retailer's category- When negotiating price with a retailer, understand that the real negotiation starts in-house with brand leadership- Some of the best pricing decisions you will ever make occur when you say 'no' to an opportunity- Why understanding each retailer's margin requirements and velocity hurdles is so important—they are not all the same.- Communicating and executing a price increase- A Minnesota Wild fan and his daughter's high school tennis team!Thanks to our sponsors:Market Performance Group- A leading omni channel commerce agencyhttps://marketperformancegroup.comFollow the Road 2 Retail podcast on the following platforms:Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6.Enjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!