Episode 148: Using Video Marketing In Your Veterinary Practice

Who doesn't love watching videos? For the next 3 weeks, we will be talking all things videos in this 3 part series from the types of videos you make, what camera you use, which editing software to use, and which social media platform to put your videos on. Video Marketing is becoming an increasingly popular form of marketing. Many social media platforms now support video content like Youtube, Facebook, Instagram and more. Videos are a great way to help your clients and future clients get a better sense of you and feel more comfortable with you just by watching your videos! In Part 1 of the video marketing series, I share some of my personal favorites like cameras and a few editing software options that I use when I'm making videos for my youtube channel. For PC users Filmora wondershare is a great option for editing software. It is easy to use and also has a free trial! https://filmora.wondershare.com/ Adobe Premiere Pro is another awesome editing software https://www.adobe.com/products/premiere.html  For MAC users imovie is also another great option for editing software and the best part of it is that its free on Mac computers! Final Cut Pro is one of the best editing softwares for apple https://www.apple.com/final-cut-pro/ We also talk about some of the difficult aspects of video marketing like production. And go over the importance of having a mix of video content whether that be types of video like educational, vlogs or Q&As, to even edited type of videos or live streams. Make sure are targeting your ideal clients with each one of your videos. Choosing the frequency of your uploads and sticking to your schedule. Be sure to listen and let me know if you have any questions, comments or need help with anything!