Episode 149: ACID Magic - The 90% Less Fumes Muriatic Acid Alternative with Ed Cassinis

Episode Summary:  In this episode, we sit down with Ed Cassinis who is the owner of Certol International, located in Commerce City, Colorado. We take a deep dive into one of Certol’s bestsellers, ACID Magic, which is a full-strength muriatic-based product formulated to ship, use, and store easier than standard muriatic or hydrochloric acid.  ACID Magic is an effective alternative to muriatic acid while improving on its weaknesses. This includes having 90% fewer fumes and a buffering agent that prevents burns to intact skin, making this product safer when using it on acid washes, salt cell cleanings, or when adjusting water chemistry.  Listen in and learn the history of Certol and how they came to acquire ACID Magic, how the product does everything that muriatic acid does but better, and how pool professionals can incorporate ACID Magic into their business.  Topics Discussed:  01:12 - Intro to Certol International and ACID Magic  12:06 - Why Certol purchased ACID Magic  13:53 - Ed’s pitch to Mandalay Bay in Las Vegas  18:30 - Benefits of 90% less fumes to warehouses  21:39 - Benefits of 90% less fumes during an acid wash  27:45 - Valuing the safety over price  28:3