Episode 15: Brian Lowe- CEO and President, BML Public Relations

SummaryIn this episode of the Franchise QB Podcast, host Mike Halpern interviews Brian Lowe, CEO and President of BML Public Relations. Brian shares his journey into public relations and how he started his own firm. He discusses his experience working with iconic brands and how he entered the franchise space. Brian explains the role of public relations in franchise concepts and the benefits it provides. He also highlights the importance of maintaining a positive brand image and leveraging PR for growth. The episode concludes with a discussion on ideal clients for BML Public Relations and the importance of consistency and social media in PR.TakeawaysPublic relations plays a crucial role in maintaining a positive brand image and attracting customers to franchise concepts.Consistency in messaging and brand voice is essential for effective PR.PR can be leveraged to promote franchise growth and attract potential franchisees.In crisis situations, PR can help mitigate damage to a franchise's reputation and address negative publicity.BML Public Relations works with franchisors and multi-unit franchise companies to develop proactive PR strategies and tell compelling brand stories.Chapters00:00Introduction to Franchise QB Podcast00:44Brian Lowe's Journey into Public Relations02:12Working with Iconic Brands in the Agency World03:10Starting BML Public Relations04:58Entering the Franchise Space07:22Working with the Flynn Group09:10The Role of Public Relations in Franchise Concepts10:05Benefits of PR for Franchise Concepts11:29Maintaining a Positive Brand Image13:26Leveraging PR for Growth14:46Using PR to Attract Customers and Scale Business17:39PR in Crisis Situations21:00Ideal Clients for BML Public Relations22:22Leveraging PR for Franchise Growth24:16Consistency and Social Media in PR26:11Closing Remarks and Contact InformationFree Resource for Franchise QB Listeners:The Franchise QB Playbook will guide you through the process of finding your perfect franchise fit.  Free Franchise Doc:  👉https://www.franchiseqb.com/playbook#franchiseownership  #FranchiseOpportunities #OwnABusiness #FranchiseSuccess #FranchiseQBContact me and my team with any questions along the way.  www.calendly.com/franchiseguyMike Halpern, [email protected]